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Synigent Technologies
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Digital Marketing Analyst
This is a Hybrid on/off site role! Must live in the region!
Our client has an immediate opening for a permanent Digital Marketing Analyst role in Central Virginia! We have a culture of team-work and ethical behavior. We roll up our sleeves and work hard to design and develop products that have been pleasing customers for more than a century.
Required Skills
Nice to Have Skills:
Digital Marketing Analyst
4421 Waterfront Drive Glen Allen, VA 23060 US
Posted: 01/30/2023
2023-01-30
2023-04-22
Industry: Specialty Skills
Job Number: 5698
Job Description
Digital Marketing Analyst
This is a Hybrid on/off site role! Must live in the region!
Our client has an immediate opening for a permanent Digital Marketing Analyst role in Central Virginia! We have a culture of team-work and ethical behavior. We roll up our sleeves and work hard to design and develop products that have been pleasing customers for more than a century.
Required Skills
- Bachelor’s Degree (preferably in Communications, Marketing, or Website Development with a focus on Marketing).
- Needs to be the “geekie”, more technical side of Digital Marketing NOT an Ad creator!
- Example why did this person click on the AD 4 times before ordering, why did he finally buy, how does he match up to other that have bought, what is the demographics of the predominant class of folks ordering, etc.?”
- At least 3-5 of proven experience in digital marketing, ecommerce, social media, and digital advertising measurement
- Proven experience using UTM tracking, Google Analytics (UA and GA4) for eCommerce websites, Google Tag Manager and Google Search Console.
- Demonstrated knowledge of DTC ecommerce models particularly as a brand selling on its own site and on retailer sites (such as Amazon).
- Advanced computer skills, analytical skills, and attention to detail, including knowledge of advanced Excel functionality (Pivot Tables), Tableau and Power Bi experience a plus.
- Ability to organize and process large amounts of information and data with tools such as Tableau and Power BI.
Nice to Have Skills:
- Tableau and Power Bi experience a plus
- SQL