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Digital Marketing Analyst

Glen Allen, VA 23060

Posted: 01/30/2023 Industry: Specialty Skills Job Number: 5698

Job Description

Digital Marketing Analyst

This is a Hybrid on/off site role! Must live in the region!

Our client has an immediate opening for a permanent Digital Marketing Analyst role in Central Virginia!  We have a culture of team-work and ethical behavior. We roll up our sleeves and work hard to design and develop products that have been pleasing customers for more than a century.
Required Skills
  • Bachelor’s Degree (preferably in Communications, Marketing, or Website Development with a focus on Marketing).
  • Needs to be the “geekie”, more technical side of Digital Marketing NOT an Ad creator!
    • Example why did this person click on the AD 4 times before ordering, why did he finally buy, how does he match up to other that have bought, what is the demographics of the predominant class of folks ordering, etc.?”  
  • At least 3-5 of proven experience in digital marketing, ecommerce, social media, and digital advertising measurement
  • Proven experience using UTM tracking, Google Analytics (UA and GA4) for eCommerce websites, Google Tag Manager and Google Search Console. 
  • Demonstrated knowledge of DTC ecommerce models particularly as a brand selling on its own site and on retailer sites (such as Amazon).
  • Advanced computer skills, analytical skills, and attention to detail, including knowledge of advanced Excel functionality (Pivot Tables), Tableau and Power Bi experience a plus.
  • Ability to organize and process large amounts of information and data with tools such as Tableau and Power BI.

Nice to Have Skills:
  • Tableau and Power Bi experience a plus
  • SQL


Meet Your Recruiter

Cameron McCollough

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